7.03.2015

BOOK/AUDIO: Propaganda - Edward Bernays - 1928

Edward Bernays - Propaganda - Full Book on archive.org [txt] [pdf]


http://smellslikehumanspirit.com/edwa... Edward Bernays' 'Propaganda' Deconstructed - The following is a 10 hour audio series that I recorded between April 2013 and February 2014, all about the 'Father of PR', Edward Bernays. This series is probably the project that I'm most proud of since I began podcasting. In fact, on a near daily basis, I still receive e-mails about it! 

Over the course of 10 hours (!), I take you through Bernays' magnum opus, 'Propaganda', written in 1928. I take a critical look at just how influential his ideas were, and detail the resulting impact in relation to public relations, advertising, celebrity culture, and democracy itself. Along the way, you will hear from various guest speakers as well, including Edward Bernays' own daughter, Anne Bernays. 

If you would like even more information on Edward Bernays and 'Propaganda', you can head over to http://smellslikehumanspirit.com/edwa... to access further resources, read the book transcript, and even download this series in an 13-part episode format.

With that all being said, I encourage you to listen, like, share and subscribe! I appreciate your support, so enjoy, and peace :)
- Guy Evans

Who is Edward Bernays?

Edward Bernays, born in Vienna in 1891 and famously the nephew of Sigmund Freud, was perhaps the pioneer in the field of Public Relations, and highly influential in providing the framework for modern advertising. His work aimed to convince people to want things that they didn’t need, and in the process, link their unconscious desires to the consumption of mass produced goods. This in turn, it was theorized, could be used to control the masses, as by keeping them distracted on frivolous happenings and relatively unimportant wants, they wouldn’t interfere with the activities of what he called ‘the important few’. 

VISIT SMELLSLIKEHUMANSPIRIT.com FOR TONS MORE AUDIO CONTENT http://www.smellslikehumanspirit.com

CONTENTS 

I. Organizing Chaos 9 

II. The New Propaganda 19 

III. The New Propagandists .... 32 

IV. The Psychology of Public Relations 47 

V. Business and the Public .... 62 

VI. Propaganda and Political Leadership 92 

VII. Women's Activities and Propaganda 115 

VIII. Propaganda for Education . . 121 

IX. Propaganda in Social Service . . 135 

X. Art and Science 141 

XI. The Mechanics of Propaganda . . 150  
Excerpt:
CHAPTER I 

ORGANIZING CHAOS 

The conscious and intelligent manipulation of the 
organized habits and opinions of the masses is an 
important element in democratic society. Those who 
manipulate this unseen mechanism of society consti- 
tute an invisible government which is the true ruling 
power of our country. 

We are governed, our minds are molded, our 
tastes formed, our ideas suggested, largely by men 
we have never heard of. This is a logical result of 
the way in which our democratic society is organized. 
Vast numbers of human beings must cooperate in 
this manner if they are to live together as a smooth- 
ly functioning society. 

Our invisible governors are, in many cases, un- 
aware of the identity of their fellow members in the 
inner cabinet. 

They govern us by their qualities of natural leader- 
ship, their ability to supply needed ideas and by their 
key position in the social structure. Whatever atti- 
tude one chooses to take toward this condition, it 
remains a fact that in almost every act of our daily 
lives, whether in the sphere of politics or business, 
in our social conduct or our ethical thinking, we are 

9 

Propaganda 

dominated by the relatively small number of per- 
sons — a trifling fraction of our hundred and twenty 
million — who understand the mental processes and 
social patterns of the masses. It is they who pull the 
wires which control the public mind, who harness old 
social forces and contrive new ways to bind and guide 
the world. 

It is not usually realized how necessary these in- 
visible governors are to the orderly functioning of 
our group life. In theory, every citizen may vote 
for whom he pleases. Our Constitution does not 
envisage political parties as part of the mechanism 
of government, and its framers seem not to have 
pictured to themselves the existence in our national 
politics of anything like the modern political ma- 
chine. But the American voters soon found that 
without organization and direction their individual 
votes, cast, perhaps, for dozens or hundreds of can- 
didates, would produce nothing but confusion. In- 
visible government, in the shape of rudimentary 
political parties, arose almost overnight. Ever since 
then we have agreed, for the sake of simplicity and 
practicality, that party machines should narrow down 
the field of choice to two candidates, or at most three 
or four. 

In theory, every citizen makes up his mind on 
public questions and matters of private conduct. In 
practice, if all men had to study for themselves the 
abstruse economic, political, and ethical data involved 

10 

Organizing Chaos 

in every question, they would find it impossible to 
come to a conclusion about anything. We have 
voluntarily agreed to let an invisible government 
sift the data and high-spot the outstanding issues so 
that our field of choice shall be narrowed to practical 
proportions. From our leaders and the media they 
use to reach the public, we accept the evidence and 
the demarcation of issues bearing upon public ques- 
tions; from some ethical teacher, be it a minister, a 
favorite essayist, or merely prevailing opinion, we 
accept a standardized code of social conduct to which 
we conform most of the time. 

In theory, everybody buys the best and cheapest 
commodities offered him on the market. In practice, 
if every one went around pricing, and chemically 
testing before purchasing, the dozens of soaps or 
fabrics or brands of bread which are for sale, eco- 
nomic life would become hopelessly jammed. To 
avoid such confusion, society consents to have its 
choice narrowed to ideas and objects brought to its 
attention through propaganda of all kinds. There 
is consequently a vast and continuous effort going on 
to capture our minds in the interest of some policy or 
commodity or idea.  

Read the rest @ https://archive.org/details/Propaganda1928ByEdwardL.Bernays